partnership · collaborative · client-centric

Ypf Node Flow Programs for B2B Product Strategy

We partner with digital project leaders to build customer-centred journeys, aligned vision and prioritised roadmaps for successful B2B platforms.

Transformation Managers building shared visionProject Owners defining MVP and roadmapExecutive Sponsors focused on client-centric growth
  • Transformation Managers building shared vision
  • Project Owners defining MVP and roadmap
  • Executive Sponsors focused on client-centric growth

Deep stakeholder partnership

We build shared understanding through collaborative research.

Journey-centred vision alignment

Workshops create unified product direction.

Long-term roadmap cooperation

Ongoing support evolves strategy with business needs.

Shared success through partnership

Teams receive journey frameworks, vision alignment and ongoing roadmap support.

Clean illustration of customer-centred B2B product strategy framework

Program Range

Available Engagements

Select matching transformation priorities.

Stakeholder Journey Workshops

Outcome: customer-centred B2B platform driving adoption and growth

  • Deep partnership research uncovering stakeholder journeys
  • Collaborative workshops building shared vision and alignment
  • Sustainable roadmap with governance for long-term cooperation
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Product Vision Alignment

Outcome: customer-centred B2B platform driving adoption and growth

  • Deep partnership research uncovering stakeholder journeys
  • Collaborative workshops building shared vision and alignment
  • Sustainable roadmap with governance for long-term cooperation
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MVP Definition and Roadmap

Outcome: customer-centred B2B platform driving adoption and growth

  • Deep partnership research uncovering stakeholder journeys
  • Collaborative workshops building shared vision and alignment
  • Sustainable roadmap with governance for long-term cooperation

Key Risk Areas

Limited client insight

Decisions based on assumptions rather than research.

Siloed transformation efforts

Departments working without unified journey perspective.

Diagram of fragmented journeys across buyer roles and touchpoints
  • Delayed MVP delivery: Scope creep from unaligned stakeholder input.
  • Misaligned stakeholder views: Different buyer roles have conflicting journey expectations.

Delivery Framework

Four Primary Phases

Partnership progression builds lasting strategy.

Phase 1

Ongoing Partnership

Regular reviews and adaptation support.

Phase 2

Stakeholder Discovery

Research and journey mapping across buyer roles.

Phase 3

Vision Alignment

Collaborative workshops building shared product goals.

Phase 4

MVP & Roadmap Definition

Prioritisation of features by journey impact.

Leadership celebrating improved adoption and client satisfaction metrics

“Collaborative partnership has given our B2B platform clear client-centred direction.”

Performance Indicators

  • Aligned product vision: Shared understanding driving focused development.
  • Faster MVP delivery: Prioritised features based on real journey needs.
  • Higher client adoption: Platform better matching stakeholder journeys.

Teams Building Client-Centred Platforms

Engagements create shared confidence across functions.

Persona

Project & Program Managers

Executives prioritising roadmap and MVP.

Persona

Stakeholder Representatives

Internal champions ensuring client voice.

Persona

Growth Executives

Leadership unlocking value through better experience.

Persona

Heads of Digital & Transformation

Leaders responsible for platform strategy and delivery.

Partnership Model

Frameworks unite stakeholders around journey insight.

Schedule Discussion

Resource Library

FAQ

We focus on strategy and roadmap; implementation partners separate.

Essential—cross-functional alignment is core.

Recommended for evolving needs, but not mandatory.

Direct workshops and interviews ensuring all voices heard.

Quick References

Access documents or connect.

Direct Line

+54 342 9471-5425 · support@ypfnodeflow.info

Next Action

Begin Strategy Partnership

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